Creating Narratives Through Storytelling
Video production is where strategy and storytelling converge. I see each project as a visual narrative that begins with thoughtful storyboarding—laying the foundation for structure, tone, and emotional arc. From there, I love to oversee the shoot to ensure every frame aligns with the creative vision, while managing production logistics to keep things efficient and on-brand. Motion graphics play a key role in adding clarity, energy, and visual impact—elevating the final piece beyond just footage into a cohesive, dynamic experience.
The strategy for this video is to entice retailers to lease office space ion the Chicago loop where there is an abundance of retail opportunities and office space opportunities. This "sizzle stat reel" delivered a powerful presence for JLL in the office leasing space.
This story was centered around post JLL brand refresh how the global associates were embracing the brand and how it is empowering them to elevate their best product in the market. This video continued to deliver that "personal" side of the brand evolution.
SOHO House in Chicago embarked on a journey to rebrand their space with a reel showcasing the many leasing opportunities. This reel showcased the exterior and interior of the space enticing to the Millennial business professionals.
Cboe The Exchange For the World Stage International spot.