Career Transition Center - A Career Resource Built Around You
In 2018, I led a pro bono brand refresh for the Career Transition Center (CTC), an organization dedicated to helping unemployed professionals regain confidence and reenter the workforce.
OOH Signage
This wasn’t just a visual exercise—it was about designing with empathy. CTC needed a brand identity that conveyed optimism, clarity, and forward motion. Working closely with their team, we developed a clean, modern mark symbolizing a pathway to progress, supported by an approachable color palette and a humanist typeface that struck the right balance between professionalism and warmth.
The design and branding goal was to create more than a logo—I wanted to craft a visual system that instilled hope and dignity during moments of transition. The new identity gave CTC a refreshed presence that truly reflected its mission and the lives it helps transform.
Full scope brand identity
Premium Items for corporate functions and events