VITA Athletic Wear Campaign - AI Powered Health Technology
VITA Athletic Wear features SoleSync, a next-generation athletic shoe brand at the intersection of sustainability, technology, and personal wellness. Designed for Z-illennials who prioritize health, innovation, and conscious living, SoleSync fuses eco-conscious materials with adaptive AI to create a truly intelligent footwear experience.
The VITA Sizzle reel is based on the concept of the 08 Eight VITA steps to wellness. The commercial features athletes set against invigorating and naturalistic shots that pan across geographical landscapes.
"Mash-up" Social Media Omni-Channel Campaign with Patagonia
AI Powered tech athletic shot
OOH Social Campaign
OOH Social Campaig v 2
Midjourney Images
At the heart of the brand is SoleMate™, an embedded AI wellness assistant that guides users in real-time—analyzing posture, movement, and emotional cues to deliver personalized coaching and holistic wellness support.
* All imagery, copy, and content were idealized using LLMs - Midjourney, Adobe Firefly, and ChatGPT.
