Southeast Financial Center - Where Culture, Commerce & Convenience Connect
Logo Identity Mark
The Southeast Financial Center rebrand integrated campaign was a comprehensive design initiative aimed at revitalizing the identity of Miami’s premier office tower. The project required a cohesive visual strategy that honored the building’s legacy while positioning it for the future. The campaign included a sleek, modern logo design that captured the sophistication of the property, along with an elegant brochure and coffee table book showcasing its architecture, amenities, and history through rich visuals and refined layouts.
Coffee Table Book
A series of branded emails extended the experience digitally, reinforcing the new identity with consistency and clarity. Together, these elements created a unified and elevated brand presence that appealed to high-end tenants and investors alike.
E-mail campaign
Mood Board Concept