JLL New Visual Identity
In 2015 JLL embarked on a journey to revitalize and refresh a stale, dated new visual identity. Exploring a "sea of sameness" in real estate collateral, JLL was inspired to approach a new visual identity with a personal touch, utilizing natural brush strokes, a muted color story and sweeping canvases.
![Ambitions-National Publication](https://cdn.myportfolio.com/2df47945-490d-4bc6-b220-99d868966f01/0667dd86-6ebb-49cd-9724-4b9b08bfc5a7_rw_1920.jpg?h=c60783568ce0fdd716b1ca8d387c5d57)
Ambitions-National Publication
![Research tech Report](https://cdn.myportfolio.com/2df47945-490d-4bc6-b220-99d868966f01/e2a39009-409a-4703-8e63-bce8211837fe_rw_1920.jpg?h=25ff28b923dcfac79620b25dfd45d4f2)
Research tech Report
![JLL.com](https://cdn.myportfolio.com/2df47945-490d-4bc6-b220-99d868966f01/9d3f13d4-aa96-4864-906e-59b6498ed9e8_rw_1920.jpg?h=917591aa3f4930ece711f7682abeb2aa)
JLL.com
![White Papers](https://cdn.myportfolio.com/2df47945-490d-4bc6-b220-99d868966f01/e1d6a8ef-18f2-4ff8-871c-aebad17f3d55_rw_1920.jpg?h=7acf25a1f3b8504a464b7791fa884f8c)
White Papers
![Leasing Signage](https://cdn.myportfolio.com/2df47945-490d-4bc6-b220-99d868966f01/20ccdaf9-3202-4c80-aa6a-e906a5ed5d4e_rw_1920.jpg?h=e9f40b8080bb25b20ef650c351229067)
Leasing Signage
![Premium Items](https://cdn.myportfolio.com/2df47945-490d-4bc6-b220-99d868966f01/793db712-32ea-4474-b1a5-fc12f87d5d92_rw_1920.jpg?h=8385e2cb85ca0eb78b64f975d279e03f)
Premium Items
![Presentation Baselines](https://cdn.myportfolio.com/2df47945-490d-4bc6-b220-99d868966f01/f7ad5b3e-4a53-4065-b637-4d5cda8a21eb_rw_1920.jpg?h=73fff00f9567f0bc250f754f4ee28cf3)
Presentation Baselines
![Contact Collateral](https://cdn.myportfolio.com/2df47945-490d-4bc6-b220-99d868966f01/7a44b0af-6dd8-4b35-a7ae-1e94a83f9e31_rw_1920.jpg?h=fc11aefb95bf34c6e97d70de5d01b6bd)